02192018Mon
Last updateTue, 13 Feb 2018 11pm

Chuck Koehler

The Retailer’s Perspective: My terms and conditions

Think about something. When going online, we have absolutely no problem whatsoever with accepting whatever terms and conditions are placed in front of us? If for some reason we don’t accept them, we just check the ‘I decline these terms and conditions’ and get on with our bad selves. People are so accustomed to agreeing to terms and conditions these days that I think it’s time I have my own list of terms and conditions you must accept, and sign, before you can come in my store.


The Retailer’s Perspective: You asked for it...

I’ve had something rolling around in the nether regions of my brain for the last 4 or 5 years that many of my readers have been asking me to do. And no, it’s not quit writing this column… sorry. People have been asking me for years to write a column that they could read in their hometown newspapers when it shows up in their driveway every week. 

The Retailer’s Perspective: And another thing about appraisals

I’m not finished with my discussion about appraisals yet. There are a few more points I’d like to cover.  The first one is about a question I was asked recently while speaking to a jewelry industry group. A guy was asking me why I didn’t appraise something for the price I sold it. That question reminded me of a column I wrote way back in August of 2002.  Here’s what I wrote back then…

The Retailer’s Perspective: Appraising jewelry my way

With all the hubbub going around lately about bogus diamond certifications, I thought I’d discuss the other side of the scenario - assigning monetary values to all of those VSs and SIs and Gs and Hs. Having done thousands and thousands of appraisals throughout the years, I thought I’d show you how I assign dollar values to those shiny rocks and glittery gold objects. And the ring we’re going to appraise is the one in the picture.  Let’s get to work.

The Retailer’s Perspective: Gemology 102 (since I’ve already written one called Gemology 101)

At a conference recently, I was reminded that not everyone that reads my column has been in this business for several decades. And, they might just be reading me to learn something. Yikes! The pressure. Well, alrighty then, let’s learn something today.

There’s a lot of buzz lately about diamond certifications that have no basis in reality.  So, what is reality?  Well I’m gonna tell you my version of it. Let’s start with where all of those VS2s and VVS1s with H-color or I-color came from. 

The Retailer’s Perspective: What kind of dinosaur are you?

My editor recently told me that a reader in their late 20s was telling him that he thought I was too negative and too much of a dinosaur. And you know what I’d like to say to this young reader? You’re right. I agree with you. But one is by choice and one, well, that’s just the way it is. It kind of goes like this…

The Retailer’s Perspective: Houston, we have a problem

It appears that I’ve struck a nerve with something I’ve written about recently.  My phone and my e-mail have been pretty busy lately on the subject. And, surprisingly, most of the comments and conversations have been in favor of my opinion. Having been a gemologist in this industry for decades and decades, I feel like I’ve earned the right to speak from a position of authority.

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