12132017Wed
Last updateTue, 12 Dec 2017 7pm

Chuck Koehler

The Retailer’s Perspective: Ho, Ho, Ho, Merry Christmas!

Well, here we are in December again. It’s the Christmas season, so by now, you’re either happy, tired, worried sick, or just plain numb. Or, more than likely, it’s a combination of all of the above. And there are still a few weeks to go! But, since this is my 40th trip around the ‘Christmas in the jewelry business’ sun, I thought I’d share some do’s and don’ts for those that might be experiencing their first, or even their fifteenth Christmas season. What I want to talk about is the relationship between the front-of-the-house peeps and the back-of-the-house peeps.


The Retailer’s Perspective: Social Media - It’s not really very social

Do you remember that time when everyone played nice on Myspace? How about when everyone played nice on Facebook, all day, every day? Yeah, me neither. It makes me wonder how it got the moniker Social Media? The words ‘social media’ conjure up an image of something, you know, pleasant. The type of place where people are always kind and respectful to one another. Sort of like the Twilight Zone - only not so scary.

The Retailer’s Perspective: Happy anniversaries to me

I recently hit a few milestone anniversaries. Within one week, I hit the 35th anniversary of opening my trade shop, the 25th anniversary of buying my retail store, and the 10th anniversary of moving my store from its original home of 60 years, to a new location across town. So I thought I’d take a trip down memory lane and recall some of the things that stand out to me during my time in ‘the industry’.

The Retailer’s Perspective: This and that you probably didn’t know

“This rang is real ‘cause it’s got them holes in it unnerneath the diamonds so the light can git through,” she said as she was handing me a very cheap, and very worn out, costume ring. You know the kind I’m talking about. The kind of ring that probably looked good the day you bought it at the department store to wear to a party that night. Then you lost it a day or so later and someone found it and thought it was real and has worn it every day for 2 years. Now, the glue that is holding in the ½ of the rhinestones that are left has turned green. The gold plating has worn off and it’s kind of brown in some places and green in others. But it’s got to be real ‘cause it’s got them ‘light holes’ in it.

The Retailer’s Perspective: Terms and Conditions - Part II

I previously wrote about how people will readily click the ‘I agree to these terms and conditions’ on a website without giving it a second thought. That made me think about adding a ‘Terms and Conditions’ waiver that customers must sign before entering my store. After mulling it over for about a year, I’ve come to the conclusion that I left out a few important terms and conditions and now need to amend the document. This is a work-in-progress and might never be finished.

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