Last updateTue, 13 Feb 2018 11pm

Brian Barfield

Modern Day Selling:Sales Truth #4: Serving while Selling: a forgotten pastime

In last months article we discussed the power of self examination. Hopefully, you found great insight into taking control of your sales career and destiny. This month we focus on truth number four that will lead you to lasting success. It is the benefit of serving your customer as you are selling them.

Finding Lasting Success with Truth

Many years ago our forefathers laid a path to find a lasting success. It was built on the core principles of trust, honesty and integrity. This business practice created a unique bond of trust between sales associates and customers. In those days there were no sales tactics needed to manipulate or deceive customers into purchasing. Times were simple and happy. It was kind of like Mayberry on “The Andy Griffith Show.”

Swimming with the sharks: selling a Demanding Customer

Last month I shared with you three ways to successfully sell a guarded customer. This month we turn our attention to selling the demanding customer.

Of all the four customer types, the demanding customer is often the most feared to sell. If you do not have the proper skills or understanding, these customers have the potential to make a sale very difficult.