01162018Tue
Last updateTue, 09 Jan 2018 9pm

Uncategorised


Advertising Prepress


Southern Jewelry News / Mid-America Jewelry News is MAC based. The primary or preferred file format for all advertisements is Adobe Acrobat PDF. The secondary file formats are Encapsulated Post Script(.eps), Post script (.ps) and Tiff (.tiff)

 

Supported Files

  • Iomega Zip Drive - 100MB or 250MB
  • CD-ROM disks
  • Please label your disk to include: Name of advertiser, Issue date, Size of ad, Contact name and phone number


Include All Supporting Files

  • PDF files: All images & fonts must be embedded
  • EPS/PS/TIFF Sfiles: All images & fonts must be embedded
  • Native files: must include printer fonts, screen fonts, graphics, and images


Digital Specifications

  • CMYK printer only. All RGB,LAB or Pantone images must be converted to CMYK.
  • 200 dpi for halftones. 300 dpi resolution for 4/C. Scanning of line art must have minimum resolution of 600 dpi.
  • Offset printing has a dot gain of 30% -35%. Prepare your scans and screens to accommodate dot gain


Line Screen for Supplied Film

  • Optimum line screen: 85-110 (Max. 133-with prior approval)
  • Recommended maximum color density: 240
  • Right Reading emulsion down negatives.
  • CMYK Color Specifications for Separations (see table below):
Highlight Midtone Shadow
Cyan 0% - 5% 35% - 55% 70% - 75%
Magenta 0% - 2% 35% - 55% 50% - 60%
Yellow 0% - 2% 35% - 55% 50% - 60%
Black 0% 0% - 20% 40% - 45%

 


Disclaimer

  • Southern Jewelry News / Mid America Jewelry News is not responsible for reproduction quality of any submitted material not in compliance with the specifications outlined above.
  • When Southern Jewelry News / Mid America Jewelry News converts RGB, LAB, or Pantone images to CMYK, color match may vary due to conversion algorithms.





RECOMMENDED GUIDELINES FOR COLD WEB PRINTING

  1. Limit overprints to two colors. If this is not possible then limit the placement to a section of the page as opposed to placement over the entire page.
  2. Overprints should be surrounded by a rule of at least 1 point. This covers any minor registration problems and adds to the appeal of the overprint. Tint boxes and color photos look bad even if slightly out of register.
  3. Thin lines, fine serifs and small or medium type should be restricted to one color (not a color build). All colored type should be reproduced using a minimum of colors to avoid difficulty with registration.
  4. When type is to be surprinted, the background should be no heavier than 30% in any one color and no more than 90% total in all four colors for legibility.
  5. Reverse type should use dominant color (usually 70% or more) for shape of letters. When practical and not detrimental to the appearance of the image, make the type in subordinate colors slightly larger to minimize registration problems. Small type and fine serifs should not be used for reverse type. The surrounding tone must be dark enough to ensure legibility.
  6. Drop shadows should be a minimum of 3 point type.
  7. Knockouts work best in solid color.
  8. Avoid using 4 color black type or rules; it will never register completely.
  9. The minimum printable dot is 3%. Materials should be prepared with this limit in mind.
  10. The screen angles of the colors should be 30 degrees apart, with the yellow placed 15 degrees from the other colors and between the cyan and magenta or the cyan and black.
  11. Special care should be taken with vignettes of fade away edges where the fade away is made up of more than one color because color balance is difficult to maintain. In many cases, the fade away edges are best reproduced in black only.
  12. When a solid black background is desired, add at least 30% cyan to that background. Without the added cyan, uneven inking will become more apparent.
  13. Remember to factor in dot gain when looking at tint blocks and photos. The printed piece will not look like the screen. Think C-M-Y-K not R-G-B.



GUIDELINES FOR SEPIATONES:

Sepiatones are grayish brown or olive brown.

Highlight Midtone Shadow
Cyan 0% - 5% 35% - 55% 70% - 75%
Magenta 0% - 3% 10% - 20% 10% - 20%
Yellow 2% - 5% 20% - 45% 45% - 55%
Black 55% - 75% 30% - 55% 55% - 75%



GUIDELINES FOR FOUR COLOR & BLACK AND WHITE SEPARATIONS:

These readings are only a starting point, adjustments may be needed according to the type of original. Hue's may vary depending on substrates. Press inline conflicts may cause inking variations.

Highlight Midtone Shadow
Cyan 0% - 5% 20% - 30% 40% - 55%
Magenta 0% - 5% 20% - 30% 40% - 55%
Yellow 0% - 5% 20% - 30% 40% - 55%
Black 2% - 10% 35% - 50% 65% - 75%

 

 

About Us

About Mid-America Jewelry News

Mid-America Jewelry News was started in 2002 after repeated requests from our advertisers and readers to bring the regional, down-home news format of Southern Jewelry News to other parts of the country. Now in it's 8th full year of publication, over 8,000 readers look forward to receiving Mid-America Jewelry News every month.

About Southern Jewelry News


Established in 1988, Southern Jewelry News is currently in its 14th year of publication, and is the only trade newspaper dedicated to the Southern jewelry industry. Our circulation is nearly 13,000 readers with all our database management done in house. By updating our mailing list monthly, we can guarantee your message will reach your intended audience.


Our unique format and very reasonable
advertising rates set us apart from all other industry publications. Our tabloid size means your ad will be larger and more noticeable, BIGGER IS BETTER!

Take a look at Southern Jewelry News and see why our readers
call us the most readable publication in the industry.


Staff

newnams_smallBill Newnam is the co-owner and editor-in-chief of Southern Jewelry News and Mid-America Jewelry News. He is a 1989 graduate of the University of North Carolina - Greensboro.

Bill began working in the jewelry industry in 1987 for a manufacturer of colored stone and diamond jewelry and engravable giftware. In 1992 he was promoted to national sales manager of that organization.

In February 2000 Bill and his partner, Chris Smith, purchased Southern Jewelry News from Elizabeth Curtis. In October 2001 the pair started Mid-America Jewelry News to make their style of down-home jewelry news available to jewelers in America's Heartland.

Bill is a member of the Southern Jewelry Travelers Association, several state jewelry associations in the southeast and the 24 Karat Club Southeastern United States in which he has held several officer positions including president.

smiths_smallChris Smith is the President and publisher of Southern Jewelry News and Mid-America Jewelry News. He graduated from the University of North Carolina - Greensboro with a Bachelor of Arts degree in economics and political science.

Chris' background in the industry includes employment as purchasing manager for a jewelry and giftware manufacturing firm. In February 2000 Chris and his partner, Bill Newnam, purchased Southern Jewelry News from Elizabeth Curtis. In October 2001 the pair started Mid-America Jewelry News to make their style of down-home jewelry news available to jewelers in America's Heartland. Chris is a member of the North Carolina and Georgia Jewelers Association.

Chris and his wife, Carol, have been married since 1994. They have two children, Nate and Katie, and an Australian Shepard named Copper. Chris spends his spare time with his family traveling, exercising, and getting outdoors. 


elesa2Elesa Dillon is the Vice President of Sales for Southern Jewelry News and Mid-America Jewelry News. She joined the company in January 2002.

Elesa has been in the jewelry industry for over 25 years and her experience includes working in retail, and with a manufacturer/wholesaler, where she was involved in virtually every aspect of the business. She received a Lifetime Achievement award in 2010 from The Mid-America Jewelry Association.

She is a member of the Southern Jewelry Travelers Association, Several State Jewelers Association. She has served on the vendor advisory committee with the Retail Jewelers Organization. Elesa also serves on the Board of The Atlanta Jewelry Show. 

Elesa is a second-generation jewelry professional, and owes her passion for the industry to her mentor; her late father Paul Brandenburg.

Elesa's personal time revolves around her husband and two boys. Elesa enjoys spending time with friends and family, traveling and volunteering.


martha_smallMartha Osswald Martha Osswald is the office manager and heads up the classified sales department for Southern Jewelry News and Mid-America Jewelry News. She is a native of Greensboro, North Carolina. She graduated from the University of North Carolina-Greensboro in 2005.

Martha's personal time involves spending time with her family, and friends. She joined in the company in December of 2009.

Columnists


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Chuck Koehler
Do you do appraisals?
Monday, 29 September 2008
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Diana Jarrett
All tail, no horse
Thursday, 10 November 2016
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Brad Huisken
13 questions to consider for self-improvement!
Saturday, 01 March 2014
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Crystal Vilkaitis
3 Facebook ads to generate local foot traffic
Tuesday, 04 August 2015
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Mia Katrin
A Day in the Life - A Jewelry Blogger’s Perspective
Sunday, 01 November 2015