01192018Fri
Last updateThu, 18 Jan 2018 10am

Howard Ross

The 5 step plan to increased sales

While researching Monroe's Motivated Sequence developed by Alan H. Monroe, and published in his book, "Principles and Types of Speech," in 1962 by Scott, Foresman and Company, I turned up a wealth of information to help anyone who sells for a living.

Before going into my discovery, lets go over some basic tools that any persuader must understand. Monroe captured the essence of communicating effectively with the customer. He may have called his subjects an audience or listener, but our field labels the listener as a customer.

Columnists


IMAGE
Chuck Koehler
Do you do appraisals?
Monday, 29 September 2008
IMAGE
Brad Huisken
13 questions to consider for self-improvement!
Saturday, 01 March 2014
IMAGE
Mia Katrin
A Day in the Life - A Jewelry Blogger’s Perspective
Sunday, 01 November 2015
IMAGE
Diana Jarrett
All tail, no horse
Thursday, 10 November 2016
IMAGE
Crystal Vilkaitis
3 Facebook ads to generate local foot traffic
Tuesday, 04 August 2015