Last updateThu, 22 Feb 2018 4pm

Bob Janet

Sales Growth Expert

How to bring the telephone price shopper into the store

• If you offer a low price guarantee:

• If you DO NOT offer a low price guarantee:

We spend way too much money and time marketing, to get prospects to telephone us only to let them hang up before they make the commitment to come into our store or purchase our products and services over the telephone.

Sales Growth Expert: The Post Office does it... SO CAN YOU

Have you been to your local post office lately?  Take the time, make a trip there.  Go right up to the window and LISTEN.  Sometime during the exchange between the customer and the postal worker they will ask the customer to buy postal products that most customers had no intention of even considering buying.  They always ask you if you need any stamps or mailing supplies.  They ask for the sale. Why do they do this?  Because it works.

Sales Growth Expert: What to do, what to do?

I get telephoned a few times each week by owners, and managers of businesses of all sizes asking, “What can we do to generate some profitable business?  What can I do to increase sales?”

I always answer, “There is a lot of things you can do.  But if you want a fast answer here are 3 things.”

Sales Growth Expert: It was going to be a cold winter

Are you receiving correct information about your market conditions?

It was autumn, and the Indians on the remote reservation asked their new Chief if the winter was going to be cold or mild. Since he was a new Indian Chief in a modern society, he had never been taught the old secrets, and when he looked at the sky, he couldn’t tell what the weather was going to be. Nevertheless, to be on the safe side, he replied to his tribe that the winter was indeed going to be cold and that the members of the village should collect wood to be prepared.